The two formed their company, Smart Mom, in 2002, and spent the next four years finding a suitable material for Teething Bling, lab-testing it and refining prototypes. Made from latex-free silicone, the same material used to coat baby spoons, the matched necklaces and bracelets come in an array of colors and patterns, including camouflage and a pale flecked green that resembles jade. They sell for $19 and $12, respectively, on the Smart Mom Web site...Brilliant, right? You can find their jewelry here.
Amy and Kendra started selling Teething Bling in 2006, grossing about $80,000 and netting $12,000 in the first 12 months, Amy says. Sales have climbed over the past 12 months to about $125,000, Amy says, with about $60,000 net.
My question is this: How would you refer to LaDuca and Maurer Creel? As entrepreneurs? Business women? Inventors?
The Washington Post Magazine bypassed all of those terms, choosing "Stay-at-Home Moms" for the title of the article profiling LaDuca and Maurer Creel instead. "But wait, perhaps the WaPo means that they were stay-at-home moms before starting the business!" you might argue. No go--Maurer Creel was "a freelance media and marketing consultant" before teaming-up with LaDuca, although she did work from her home office.
Look, I'm all for parents being able to decide to stay home with their children, and it would be nice if more parents could afford to do so. Many of us feminist types would like parental leave laws in the States to be more like those in France, where in addition to 16 weeks of paid maternity leave, families have access to two years of unpaid leave that can be divided between parents any way they like after the birth of a child. Choice is good. Yet, to call any mother who works from home a 'stay-at-home mom' seems odd to me - and referring to LaDuca and Maurer Creel as such completely hides their entrepreneur identities, which are the central point of the article, behind their motherhood. Why would the WaPo choose to focus the article's title on their 'stay-at-home mom-ness' while actually profiling of two business women? Is there some glamor to the term that I'm missing?
How do others feel about the stay-home mom label? If you work from home and have kids, how do you answer the question 'so, what do you do'?