The fake feminism of Sarah Palin
Today, however, Palin is happily adopting the feminist label. She's throwing support behind "mama grizzly" candidates, describing the large number of women in the "tea party" as evidence of a "mom awakening" and preaching girl power on her Facebook page.
It's not a realization of the importance of women's rights that's inspired the change. It's strategy. Palin's sisterly speechifying is part of a larger conservative move to woo women by appropriating feminist language. Just as consumer culture tries to sell "Girls Gone Wild"-style sexism as "empowerment," conservatives are trying to sell anti-women policies shrouded in pro-women rhetoric.